New York
CNN
—
Last month, a video posted to Twitter by Florida Gov. Ron DeSantis’ presidential campaign used images that appeared to be generated by artificial intelligence showing former President Donald Trump hugging Dr. Anthony Fauci. The images, which appeared designed to criticize Trump for not firing the nation’s top infectious disease specialist, were tricky to spot: they were shown alongside real images of the pair and with a text overlay saying, “real life Trump.”
As the images began spreading, fact-checking organizations and sharp-eyed users quickly flagged them as fake. But Twitter, which has slashed much of its staff in recent months under new ownership, did not remove the video. Instead, it eventually added a community note — a contributor-led feature to highlight misinformation on the social media platform — to the post, alerting the site’s users that in the video “3 still shots showing Trump embracing Fauci are AI generated images.”
Experts in digital information integrity say it’s just the start of AI-generated content being used ahead of the 2024 US Presidential election in ways that could confuse or mislead voters.
A new crop of AI tools offer the ability to generate compelling text and realistic images — and, increasingly, video and audio. Experts, and even some executives overseeing AI companies, say these tools risk spreading false information to mislead voters, including ahead of the 2024 US election.
“The campaigns are starting to ramp up, the elections are coming fast and the technology is improving fast,” said Jevin West, a professor at the University of Washington and co-founder of the Center for an Informed Public. “We’ve already seen evidence of the impact that AI can have.”
Social media companies bear significant responsibility for addressing such risks, experts say, as the platforms where billions of people go for information and where bad actors often go to spread false claims. But they now face a perfect storm of factors that could make it harder than ever to keep up with the next wave of election misinformation.
Several major social networks have pulled back on their enforcement of some election-related misinformation and undergone significant layoffs over the past six months, which in some cases hit election integrity, safety and responsible AI teams. Current and former US officials have also raised alarms that a federal judge’s decision earlier this month to limit how some US agencies communicate with social media companies could have a “chilling effect” on how the federal government and states address election-related disinformation. (On Friday, an appeals court temporarily blocked the order.)
Meanwhile, AI is evolving at a rapid pace. And despite calls from industry players and others, US lawmakers and regulators have yet to implement real guardrails for AI technologies.
“I’m not confident in even their ability to deal with the old types of threats,” said David Evan Harris, an AI researcher and ethics adviser to the Psychology of Technology Institute, who previously worked on responsible AI at Facebook-parent Meta. “And now there are new threats.”
The major platforms told CNN they have existing policies and practices in place related to misinformation and, in some cases, specifically targeting “synthetic” or computer-generated content, that they say will help them identify and address any AI-generated misinformation. None of the companies agreed to make anyone working on generative AI detection efforts available for an interview.
The platforms “haven’t been ready in the past, and there’s absolutely no reason for us to believe that they’re going to be ready now,” Bhaskar Chakravorti, dean of global business at The Fletcher School at Tufts University, told CNN.
Misleading content, especially related to elections, is nothing new. But with the help of artificial intelligence, it’s now possible for anyone to quickly, easily and cheaply create huge quantities of fake content.
And given AI technology’s rapid improvement over the past year, fake images, text, audio and videos are likely to be even harder to discern by the time the US election rolls around next year.
“We’ve still got more than a year to go until the election. These tools are going to get better and, in the hands of sophisticated users, they can be very powerful,” said Harris. He added that the kinds of misinformation and election meddling that took place on social media in 2016 and 2020 will likely only be exacerbated by AI.
The various forms of AI-generated content could be used together to make false information more believable — for example, an AI-written fake article accompanied by an AI-generated photo purporting to show what happened in the report, said Margaret Mitchell, researcher and chief ethics scientist at open-source AI firm Hugging Face.
AI tools could be useful for anyone wanting to mislead, but especially for organized groups and foreign adversaries incentivized to meddle in US elections. Massive foreign troll farms have been hired to attempt to influence previous elections in the United States and elsewhere, but “now, one person could be in charge of deploying thousands of thousands of generative AI bots that work,” to pump out content across social media to mislead voters, Mitchell, who previously worked at Google, said.
OpenAI, the maker of the popular AI chatbot ChatGPT, issued a stark warning about the risk of AI-generated misinformation in a recent research paper. An abundance of false information from AI systems
