Intel has just announced a big rebrand for its lineup of processors, with new Core Ultra and Core naming schemes at the forefront. Whether the changes will make things easier for consumers is unclear, but here’s all we know right now.

Intel’s new naming convention represents a big shift in how processors from the brand will be showcased, and it’s not limited to the new Core Ultra chips. Intel Core branding will remain for mainstream chips and the branding will also be used for Intel graphics products too.

Intel is yet to give a full explanation of the difference between the new Intel Core Ultra and Intel Core series chips and how they line up with previous generations but, for now, here’s all we know about Core Ultra.

What is Intel Core Ultra?

Core Ultra is the new name for premium processors from Intel. The new lineup will start with Intel’s Meteor Lake chips, which would’ve previously been dubbed 14th Gen, and is launching in the second half of 2023. With Core Ultra, and the next generation of regular Intel Core chips too, Intel is resetting and deprioritising its generations. Core Ultra will run across desktop and laptop CPUs.

You’ll see i5/i7/i9 replacing with 5/7/9 branding as seen in the aforementioned example. Intel Core chips will ditch i3/i5/i7 for 3/5/7. Intel says that U/P/H-series branding