By Justin Erlich, Global Head of Issue Policy & Partnerships, Trust & Safety

At TikTok, we want to equip our community with context and tools to assess content on our platform. For instance, labels are added to videos with unsubstantiated content. Blue check marks on accounts help viewers understand an account holder is who they say they are. Last year, we began to pilot adding labels on content from state-controlled media, starting in Russia, Ukraine, and Belarus. Today we’re expanding our global state-affiliated media policy and label to help viewers better understand sources behind content.

Our approach to state-affiliated media

Our state-affiliated media policy is to label accounts run by entities whose editorial output or decision-making process is subject to control or influence by a government. Our goal in labelling state-affiliated media is to ensure people have accurate, transparent, and actionable context when they engage with content from media accounts that may present the viewpoint of a government. We began our state-affiliated media pilot last year and have met with more than 60 media experts, political scientists, academics, and representatives from international organi