
The music streaming market has a lot of competitors, but Apple Music and Spotify have pretty much become leaders in this segment. However, there’s a new player entering this game, and that’s TikTok. The owners of the popular social network now want to compete with Apple Music and Spotify with their new music streaming platform called TikTok Music.
TikTok Music is a new music streaming service
TikTok Music works pretty much the same way as other music streaming services. It lets users access a full catalog of songs and add them to a library. At first, TikTok partnered with major record labels, including Universal Music Group, Warner Music Group, and Sony Music.
But to make the platform appealing, especially among teens, TikTok Music provides song recommendations and personalized curation to help users find songs that have gone viral on TikTok videos. There are options to create collaborative playlists, import music library from other platforms, and find a song by searching for lyrics.
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