You’ve done it. You’ve launched the next great feature. You’ve spent months working with your team to design, build, and test. It’s
in users’ hands. You’re done.

But are you really? Probably not.

I’ve seen (and been on) so many projects that claim success and move on to the next thing when they are 99% done and fail to
complete the last 1%. This last 1% isn’t just what separates