- Tesla is having a rough time in Europe.
- Its registration numbers went down by over 30,000 units in the EU since the beginning of the year.
- In November alone, Tesla recorded a 40.9% decrease in registrations in the EU.
Europe is experiencing some weird times. From politics to economy and car sales, it’s far from rosy, and arguably the biggest player in the electric vehicle game is having a rough year.
Eleven months into 2024, Tesla recorded a double-digit decrease in registrations, according to the European Automobile Manufacturers’ Association (ACEA), which released official figures for November.
To be clear, Tesla is still one of the largest EV manufacturers in Europe and the United States, but its grip is weakening on the other side of the Atlantic. Last month, Tesla recorded a 40.9% decrease in registrations in the European Union compared to the same month last year. The number of registrations went from 31,810 in November 2023 to 18,786 last month, marking a decrease in market share from 3.6% to 2.2%.
Year-to-date, Tesla had 211,405 registrations in the EU, 15.2% fewer than last year’s 249,265 units.
It’s a similar story when the European Free Trade Association members and the Un