What/why
We help brands on Shopify sell subscriptions. We’re growing
extremely quick after launching at the end of April and just
raised a $3.7m seed.
Ways we stand out:
- Solo-founded. Generally speaking, solo-founded companies can give way more equity and that’s what we do here. We believe very much in taking 1 amazing fit over 3 average fits and giving the 1 amazing fit above market.
- Post product-market-fit since we’re “regiciding” a $2.1b incumbent with PMF (ReCharge). Bev, Muddy Bites, MatchaBar, SIMULATE, Magic Mind, and most of our customers come from ReCharge. We also charge more (since we have a better product).
- Fintech + transaction fee business model (1% + 20c on every order).
- One of the best times to join in terms of risk/reward. The optimum time (EV-wise) to join a startup is right after PMF while still being pre-series A. That’s us right now. We’re also a team of 11 so there’s still equity to hand out.
- Extremely picky with hiring. Everyone is world class at what they do (and cares about getting better every day). We optimize for (healthy levels of) revenue per employee over total revenue.
- Fast firing. If someone isn’t an amazing fit, we part ways so they can find something else where they’re an amazing fit.
- Based in NYC. We believe in working together in person (WFH as needed), sanely long hours, and much more equity than “competitive equity” to match this.
- D2C/Shopify app ecosystem is low tech. No competitors with strong engineering teams. Lots of low hanging fruit.
- Set yourself up to be a founder (if you want to). Feel free to do a lot of learning here and go off on another adventure in a few years. It’ll probably be painful (in a good way) to leave behind the equity though :-)
- Transparency. Everyone has full access to revenue, burn, state of the company, etc.
- No meetings if possible. Make reversible decisions over Slack quickly. Make irreversible decisions a bit slower with meetings. If needed, 20m meetings by default. Concentrated meetings on 1 day of the week.
- Practical perks only (health/vision/dental insurance + tax deductible things). Everyone has different spending habits and we’d rather just pay you more than waste our brain cycles on unused perks.
- Big long-term vision for building network effects (happy to share!).
- Similar to Netflix culture (with us being the startup/high-upside version).
Good traits
- Autonomous. Can take vague request and get it done.
- Creative. 5 high quality ideas while working on 1 idea.
- Honest. Not into ends justifying the means. Especially important in D2C where people at the best brands can easily smell bullshit.
- Corner-cutting sense. Allocates time based off impact.
- Apolotical. Get shit done mentality. Not performative.
- Can pour heart into something. Past evidence of this.
- Can eat shit and get back up. Maybe a good story showing this.
- Comfortable parting ways if it’s not an amazing fit.
- Appreciation for dank memes.
- Really good at something. Piano, gaming, poker, sports, past startup/project, anything.
- 1+ years of experience. Bonus points for startup experience. Also bonus points if you’ve experienced a political company culture and it killed you inside (will do our best to make sure this never happens here).
- Proficient in PowerPoint :-)
Typical engineer interview process
- Practical. No leetcode prep needed.
- 1-2 chats. Vision, progress, milestones. Your past experience, what you like working on, etc. In-person or remote.
- Takehome. Similar to problems we’ve worked on. Takes ~1-2 hours.
- Option A: paid 20 hr trial to add feature(s) over 1 to 2 weeks. Day 1 is onboarding in-person + team meal. Rest can be in-person or remote.
- Option B: in-person onsite that builds on takehome + 1-2 other questions. Team meal after.
- 2-way ref check. You chat with our investors, customers, & partners. We chat with previous (or current) coworkers/managers.
- Offer. 3 options. 1 high equity. 1 high base. 1 mid equity/base. You also get to see our cap table, revenue, burn, & state of the company.
What they’re saying
What/why
We help brands on Shopify sell subscriptions. We’re growing
extremely quick after launching at the end of April and just
raised a $3.7m seed.
Ways we stand out:
- Solo-founded. Generally speaking, solo-founded companies can give way more equity and that’s what we do here. We believe very much in taking 1 amazing fit over 3 average fits and giving the 1 amazing fit above market.
- Post product-market-fit since we’re “regiciding” a $2.1b incumbent with PMF (ReCharge). Bev, Muddy Bites, MatchaBar, SIMULATE, Magic Mind, and most of our customers come from ReCharge. We also charge more (since we have a better product).
- Fintech + transaction fee business model (1% + 20c on every order).
- One of the best times to join in terms of risk/reward. The optimum time (EV-wise) to join a startup is right after PMF while still being pre-series A. That’s us right now. We’re also a team of 11 so there’s still equity to hand out.
- Extremely picky with hiring. Everyone is world class at what they do (and cares about getting better every day). We optimize for (healthy levels of) revenue per employee over total revenue.
- Fast firing. If someone isn’t an amazing fit, we part ways so they can find something else where they’re an amazing fit.
- Based in NYC. We believe in working together in person (WFH as needed), sanely long hours, and much more equity than “competitive equity” to match this.
- D2C/Shopify app ecosystem is low tech. No competitors with strong engineering teams. Lots of low hanging fruit.
- Set yourself up to be a founder (if you want to). Feel free to do a lot of learning here and go off on another adventure in a few years. It’ll probably be painful (in a good way) to leave behind the equity though :-)
- Transparency. Everyone has full access to revenue, burn, state of the company, etc.
- No meetings if possible. Make reversible decisions over Slack quickly. Make irreversible decisions a bit slower with meetings. If needed, 20m meetings by default. Concentrated meetings on 1 day of the week.
- Practical perks only (health/vision/dental insurance + tax deductible things). Everyone has different spending habits and we’d rather just pay you more than waste our brain cycles on unused perks.
- Big long-term vision for building network effects (happy to share!).
- Similar to Netflix culture (with us being the startup/high-upside version).
Good traits
- Autonomous. Can take vague request and get it done.
- Creative. 5 high quality ideas while working on 1 idea.
- Honest. Not into ends justifying the means. Especially important in D2C where people at the best brands can easily smell bullshit.
- Corner-cutting sense. Allocates time based off impact.
- Apolotical. Get shit done mentality. Not performative.
- Can pour heart into something. Past evidence of this.
- Can eat shit and get back up. Maybe a good story showing this.
- Comfortable parting ways if it’s not an amazing fit.
- Appreciation for dank memes.
- Really good at something. Piano, gaming, poker, sports, past startup/project, anything.
- 1+ years of experience. Bonus points for startup experience. Also bonus points if you’ve experienced a political company culture and it killed you inside (will do our best to make sure this never happens here).
- Proficient in PowerPoint :-)
Typical engineer interview process
- Practical. No leetcode prep needed.
- 1-2 chats. Vision, progress, milestones. Your past experience, what you like working on, etc. In-person or remote.
- Takehome. Similar to problems we’ve worked on. Takes ~1-2 hours.
- Option A: paid 20 hr trial to add feature(s) over 1 to 2 weeks. Day 1 is onboarding in-person + team meal. Rest can be in-person or remote.
- Option B: in-person onsite that builds on takehome + 1-2 other questions. Team meal after.
- 2-way ref check. You chat with our investors, customers, & partners. We chat with previous (or current) coworkers/managers.
- Offer. 3 options. 1 high equity. 1 high base. 1 mid equity/base. You also get to see our cap table, revenue, burn, & state of the company.
What they’re saying
