If you make your own website, consider making short URLs.

This is not about a URL shortener.
This is about making your original URLs short in the first place.

Instead of:

yoursite.com/blog/2022/05/08/short-urls-why-and-how.html
… consider just:

yoursite.com/short

Why?

Short URLs matter for a few reasons:

• 
  You can remember them.
  
  You can avoid the search engine step.
  
  No need to search when you already know the answer.
  
  Which means…
• 
  You can tell someone.
  
  You can even say it out loud!
  Whether answering an email or talking to someone on the phone, I can say, “Go to sive.rs/ff for my talk about the first follower.” or “My newest book is at