Sell yourself, Sell Your Work …

Doing technically brilliant work may be enough for your
personal
gratification, but you should never think it’s enough. If you lock
yourself in a room and do the most marvellous work but don’t tell
anyone, then no one will know, no one will benefit, and the work
will be lost. You may as well not have bothered. For the world to
benefit from your work, and therefore for you to benefit fully from
your work, you have to make it known.

In short, you have to advertise.

I’ve dealt with any number of technically brilliant people who produce
outstanding work. The majority of them never bothered to write down
their work and communicate it to others – report writing is too boring,
uninteresting, and hard. And irrelevant. Or so they thought.

But if you’ve done great work, if you’ve produced superb
software or
fixed a fault with an aeroplane or investigated a problem, without
telling anyone you may as well not have bothered. You have to write,
you have to tell people, and you have to do so in a way that they will
take notice.

You don’t necessarily need to make it flashy, whizzy, colourful and
animated, but you do have to present it well. Spelling errors may
not obscure the meaning, but you will lose some of your