During our negotiations to comply with the European Copyright Directive (EUCD), we’ve seen a number of inaccurate reports that vastly overestimate the value of news content to Google. To address this and to provide more data to regulators, we launched a public experiment measuring the value of these results for Google by removing European news content for 1% of users in eight countries in the EU.

The results have now come in: European news content in Search has no measurable impact on ad revenue for Google.

The study showed tha