The New York Police Department (NYPD) and New York City’s self-proclaimed computer geek of a mayor are urging resident car owners to equip their vehicles with an Apple AirTag. During a press conference on Sunday, Mayor Eric Adams announced the distribution of 500 free AirTags to New Yorkers, saying the technology would aid in reducing the city’s surging car theft numbers.

Adams held the press conference at the 43rd precinct in the Bronx, where he said there had been 200 instances of grand larceny of autos. An NYPD official said that in New York City, 966 Hyundais and Kias have been stolen this year thus far, already surpassing 2022’s 819 total. The NYPD’s public crime statistics tracker says there have been 4,492 vehicle thefts this year, a 13.3 percent increase compared to the same period last year and the largest increase among NYC’s seven major crime categories.

Adams, as the city did when announcing litigation against Kia and Hyundai on April 7, largely blamed the rise in car thefts on Kia and Hyundai, which he said are “leading the way” in stolen car brands.

Hyundais and Kias were the subjects of the Kia Challenge TikTok trend that encouraged people to jack said vehicles with a mere USB-A cable. The topic has graduated way beyond a social media fad and into a serious concern. Adams, for example