By Robert Briel
The National Association of Broadcasters (NAB) has filed a petition with the Federal Communications Commission (FCC) urging the agency to establish a clear, industry-wide transition plan for the full deployment of Next Gen TV (ATSC 3.0).
The proposal outlines a two-phased transition while modernizing regulatory requirements to support consumer access and innovation.
“Next Gen TV is already transforming the viewing experience, delivering superior picture quality, immersive audio, interactive features, hyper-localized programming and cutting-edge public safety capabilities, all while keeping local television free and accessible,” said NAB President and CEO Curtis LeGeyt.
“Broadcasters have invested significantly in this transition, but outdated regulations threaten to stall progress. A clear transition plan will ensure every American benefits from the full potential of Next Gen TV while also allowing br
