No doubt that musicians and bands have been quite successful using social media to promote their music, brands, concerts, connect with fans and gain visibility. So many musicians and bands got discovered and went on to sign lucrative contracts by posting tracks on social media for their audience and fans to listen, like and follow.

The question is-

What is the strategy that these musicians and bands have used to execute their social media marketing well?

Simply put, it is all about – Audience Engagement

Let’s review a few examples

Rihanna
Rihanna leveraged her Facebook page to connect with during her 2011 album release. She provided some behind-the-scenes footage of her videos from the album as well as song lyrics. Even though, she could not promote her new album in the traditional format using radio play and TV appearances, she was still