Upcoming data privacy regulations are preventing Meta’s new microblogging app “Threads” from launching in European Union (EU) markets. Experts say this is only the beginning of the privacy battle facing the Twitter clone.

Meta’s attempted coup d’etat against the Twitter kingdom launched on Wednesday in over 100 countries, earning tens of millions of users in only its first day live. That, despite being unavailable to major markets within the EU.

The holdup has to do with “complexities with complying with some of the laws coming into effect next year,” Instagram CEO Adam Mosseri hinted on July 5. Mosseri’s statement may refer to the new antitrust-oriented Digital Markets Act, but experts also expect Threads to collide head-on with consumer privacy regulations, thanks to its wanton collection of just about every kind of personal data imaginable.

“It seems likely that they’re worried about the risk of rolling out something new that very clearly violates General Data Protection Regulation (GDPR) guidelines,” says Aaron Mendes, CEO and co-founder of PrivacyHawk. But Threads’ slow rollout doesn’t preclude it from flourishing in the future. “Facebook has a reputation of rolling things out over time — they like to get stuff out fast, and then get information in and iterate.”

Everything Threads Will Know About You

Meta has a history of conflict with regulators, owing to its liberal approach to consumer privacy. The EU has already fined the media giant to the tune of nine figures or more on multiple occasions.

Judging by its entry in the Apple app store, it’s no wonder that Threads is being shielded from EU scrutiny. Browsing history, geolocations, health and financial information, and much more are all up for grabs. There’s even a dedicated category for “sensitive information” which, according to App