Meta is officially entering the AI chatbot wars, starting with its own assistant and a slew of AI characters it’s releasing in WhatsApp, Instagram, and Messenger.

For anyone who has used OpenAI’s ChatGPT, or other chatbots like Anthropic’s Claude, Meta’s AI will immediately feel familiar. Meta sees it as a general-purpose assistant for everything from planning a trip with friends in a group chat to answering questions you’d normally ask a search engine. On that latter piece, Meta is announcing a partnership with Microsoft’s Bing to provide real-time web results, which sets Meta AI apart from a lot of the other free AIs out there that don’t have super recent information.

Another big aspect of the Meta AI is its ability to generate images like Midjourney or OpenAI’s DALL-E via the prompt “/imagine.” In my brief demo, it produced compelling high-res photos in a few seconds. Like all of Meta’s AI features being announced this week, this image generation is totally free to use.

Ahmad Al-Dahle, Meta’s VP of generative AI who has been leading the assistant’s development, wouldn’t tell me exactly what it’s trained on. He described it as a “custom-made” large language model that is “based on a lot of the core principles behind Llama 2,” Meta’s latest quasi-open source model that is being quickly adopted across various industries.

The rapid adoption of Llama 2 has helped Meta refine how its own assistant works, he says. “We just saw huge demand for the models, and then we saw an incredible amount of innovation happening on the models that really helped us understand their performance, understand their weaknesses, a