McDonald’s has just released a brand new Game Boy Color game that plays on actual hardware in 2023. Yes, you read that correctly.

Twenty five years after the release of the Game Boy Color, McDonald’s is still attempting to deliver a worthwhile Micky D’s video game.

This is quite a surprise to many of us hardcore Game Boy enthusiasts.

But with McDonald’s having just released an official Tetris handheld in China, it seems that they are really showing the retro scene some love.

We do know that the creation of this game coincides with Grimace’s fictional birthday of June 12th. And McDonald’s has also released a limited edition meal as part of this celebration.

Perhaps somebody internally was not happy with the infamous McDonaldland game for the monochrome Game Boy (1992). And they hoped to offer something redeeming before their retirement.

Whatever the reason McDonald’s decided to commission an official Game Boy Color game now, we are happy they did!

Grimace’s Birthday

The new Game Boy Color title, Grimace’s Birthday, was produced by Krool Toys.

And it was developed using GB Studio, a really wonderful program that makes Game Boy development much easier in 2023.

I was surprised to see that the game was developed by somebody in our small niche community: Gumpy Function.

Tom Lockwood (aka Gumpy Function) is the developer behind one of the absolute best homebrew Game Boy games, Unearthed.

It is very cool to see that they helped brin