Business owners know that their brand doesn’t live on a single URL anymore. Between your social channels, apps, marketplaces, and content—not to mention your online shop—your brand works best when it lives and thrives on multiple platforms.

That’s why link in bio tools have exploded in popularity, especially for businesses and creators. These tools, such as Shopify’s Linkpop, Linktree, or Lnk.Bio, let you curate a list of links on a custom landing page with a simplified URL.

They’re called “link in bio” because that’s the phrase people often post in social media captions. Because you can’t put a link in an Instagram or TikTok caption, you instead direct people to click the link in the bio on your profile page.

Traditionally, that just might be a link to a single store or YouTube page, but link in bio tools allow you to do so much more with that one, valuable link.

This guide will show you how to build a link in bio page that elevates your social media presence and drives customers and audiences to exactly where you want them to go.

Why you need a link in bio landing page

Having an online business means you’ve built an ecosystem. It’s not rare for an entrepreneur to simultaneously be running a Facebook page, an Instagram profile, a TikTok profile, and perhaps even a YouTube page or Twitch stream. Maybe you also have content on a blog, a newsletter, or a landing page you’ve worked really hard on.

When you’re only sharing one link at a time with your audience, they’re missing out on all that and will have difficulty following you across all the platforms you operate on.

That’s the beauty of a link in bio page. It’s a place where your audience and customers can find you, every place you are.

Plus, with Linkpop, it’s also a way to highlight products and categories on your Shopify site in a way that helps customers find exactly what they’re looking for.

It takes the guesswork out of deciding what link to highlight on various bios on your online profiles. A link in bio profile page can be used anywhere you promote your business in place of simply a link to your shop.

How Linkpop can support your business

Linkpop is a fully customizable link in bio tool that can be used by anyone and offers big advantages over other services. And for those with a Shopify store, using Linkpop means making the most of the platform, because your entire catalog of products are integrated as shoppable links.

In your Linkpop, you can add links and images for individual products, and customers can add them to their cart and initiate checkout directly from Linkpop. That adds a whole new sales channel before a customer even visits your store’s website.

Take a look at this example from Judy, a shop that specializes in emergency preparedness kits.

In addition to social media links and store links, it’s highlighted products its lanterns. Including the product here means it’s only one step to purchase.

“Incredibly simple to integrate. So much easier for potential customers to navigate,” the owners told Shopify.

And the biggest advantage is that Linkpop integrates Shop Pay—Shopify’s accelerated checkout method. Shop Pay offers one-tap checkout, and we know that it’s highly trusted by customers who increasingly want a faster, more seamless checkout.

Linkpop also has a built-in analytics dashboard to complement your store’s analytics. Linkpop can tell you how many people have visited your profile, what links they clicked, and how many clicks you got per visit on average. Other link in bio tools