Viral success (for someone else)

VoltekPlay writes on Reddit that it was only alerted to the existence of My Baby or Not! on iOS by “a suspicious burst of traffic on our itch.io page—all coming from Google organic search.” Only after adding a “where did you find our game?” player poll to the page were the developers made aware of some popular TikTok videos featuring the iOS version.

“Luckily, some people in the [Tiktok] comments mentioned the real game name—Diapers, Please!—so a few thousand players were able to google their way to our page,” VoltekPlay writes. “I can only imagine how many more ended up on the thief’s App Store page instead.”

Earlier this week, the $2.99 iOS release of My Baby or Not! was quickly climbing iOS’s paid games charts, attracting an estimated 20,000 downloads overall, according to Sensor Tower.