How do you communicate your company’s mission to improve employee retention?

Clear mission

People often quit their jobs over the lack of meaning or the lack of mission. Figure out how the world becomes a better place due to the work of your team and your company. This will help you retain your employees.

The biggest reason people stay at Meetup is our mission. We aim to cure the loneliness epidemic all over the world. Our job is to help our users build connections, and that resonates with a lot of people.

Another example may be Investopedia, where we aimed to educate the world about finance so they avoid making financial mistakes and come out ahead in the long run. It may be less meaningful overall, but it’s still a clear mission for your company and employees.

This level of meaning gives Meetup an unfair competitive advantage when it comes to hiring top talent. Some of our people turn down jobs at Facebook, Apple, and other great tech companies because of the mission that Meetup has. Meaning helps you hire, retain, and motivate great people; all of these are parts of your job as a leader.

Remember, the same mission doesn’t resonate with every person.

For example, some people are driven by learning as much as possible. In this case, if part of a company’s mission is to help to facilitate learning and personal growth, then emphasize that component of the m