Google really should start floating some plans for splitting itself up. Things worked out pretty well when Ma Bell was split up. Some people thought it would all fail, but the companies have done a good job competing and cooperating at the right times.
If Google comes up with the plans, it's better than some antagonist.
Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.
Google isn't a monopoly in the Standard Oil sense of the term. Its ad revenue is big because it occupies so much user attention. I actually think many suggested remedies would actually make Google more profitable.
For example, prohibiting Apple-Style search deals would mean that Google gets a smaller amount of traffic, but that traffic would come with zero cost. That could end up being more profitable. A similar argument applies to Chrome or any other customer acquisition vehicle.
The real barriers to making Google competitive are fixable but require a different sort of regulation outside of antitrust.
Kinda surprised. Google's core business is advertising. Some vertically integrated aux services (like chrome) feel ripe for antitrust, but I wasn't expecting ads themselves. What is Google without ads?
The market is being unfairly defined based on how things worked decades ago instead of looking at the modern landscape. Tech evolved rapidly and the way things worked decades ago may not be optimal for the end user as things change.
If the Meta case goes this way too, the ripple effects could be huge. Might affect the bay area, startup scene and a lot of others in ways we can't even grasp yet. All we can do is wait and see..
Pretty crazy how this case gets the full support of thr DOJ, along with actions against Harvard, Colombia ect. I dont mind Google being broken up, but how am i supposed to respect the law when the same DOJ lets out ponzi schemers and bond villians because they donated 500k to a Trump friendly super pac.
If im Google or anoother tech company im going to be Divesting from the United States as much as possible.
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
the FTC is like Jim Cramer. Once they judge a business to be a monopoly, the business falls apart and the monopoly is irrelevant. Look at the hundreds of millions wasted on the Windows / IE monopoly trial. the AT&T break up set American technology back by decades and killed our domestic chip production.
I would love to see a company compete in the ad space with the goal of making ads less intrusive. If ads didn't attack me and cause the viewport to jump and become obscured while reading, my first impression with the products would be better, and the sites the ads are on would get more viewership.
Weird calling them a monopoly when they only control 26% of the market for digital marketing. For comparison when Microsoft was found guilty, they had 90% of the desktop market. Att was at 100% when they were broken up. Standard oil was at 90%.
Is this lowest percentage of market for a company being found monolopy?
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24 Comments
apercu
[flagged]
doom2
Decision here: https://storage.courtlistener.com/recap/gov.uscourts.vaed.53…
xhkkffbf
Google really should start floating some plans for splitting itself up. Things worked out pretty well when Ma Bell was split up. Some people thought it would all fail, but the companies have done a good job competing and cooperating at the right times.
If Google comes up with the plans, it's better than some antagonist.
lupka
Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.
etchalon
[flagged]
spacebanana7
Google isn't a monopoly in the Standard Oil sense of the term. Its ad revenue is big because it occupies so much user attention. I actually think many suggested remedies would actually make Google more profitable.
For example, prohibiting Apple-Style search deals would mean that Google gets a smaller amount of traffic, but that traffic would come with zero cost. That could end up being more profitable. A similar argument applies to Chrome or any other customer acquisition vehicle.
The real barriers to making Google competitive are fixable but require a different sort of regulation outside of antitrust.
internetter
Kinda surprised. Google's core business is advertising. Some vertically integrated aux services (like chrome) feel ripe for antitrust, but I wasn't expecting ads themselves. What is Google without ads?
charcircuit
The market is being unfairly defined based on how things worked decades ago instead of looking at the modern landscape. Tech evolved rapidly and the way things worked decades ago may not be optimal for the end user as things change.
aprilthird2021
If the Meta case goes this way too, the ripple effects could be huge. Might affect the bay area, startup scene and a lot of others in ways we can't even grasp yet. All we can do is wait and see..
TechDebtDevin
Pretty crazy how this case gets the full support of thr DOJ, along with actions against Harvard, Colombia ect. I dont mind Google being broken up, but how am i supposed to respect the law when the same DOJ lets out ponzi schemers and bond villians because they donated 500k to a Trump friendly super pac.
If im Google or anoother tech company im going to be Divesting from the United States as much as possible.
megaman821
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
paxys
So happy to see big tech's "kiss Trump's ass and hope all the legal troubles go away" strategy failing spectacularly.
g0db1t
[flagged]
dboreham
[flagged]
1vuio0pswjnm7
http://archive.md/20250417144711/https://www.nytimes.com/202…
tonymet
the FTC is like Jim Cramer. Once they judge a business to be a monopoly, the business falls apart and the monopoly is irrelevant. Look at the hundreds of millions wasted on the Windows / IE monopoly trial. the AT&T break up set American technology back by decades and killed our domestic chip production.
jongjong
The most surprising thing about big tech is that most of them seem to be less useful than ever and yet they are making more money than ever.
For example, it seems like nobody uses Oracle products anymore, yet Oracle stock is at an ATH.
Microsoft Windows is less popular than ever and yet Microsoft stock is at an ATH.
Apple peaked years ago and yet ATH.
Does anyone still use Facebook regularly? FB stock is ATH.
Something doesn't add up.
1vuio0pswjnm7
The Court's Opinion:
https://storage.courtlistener.com/recap/gov.uscourts.vaed.53…
kemitchell
Court Listener has the opinion here:
https://storage.courtlistener.com/recap/gov.uscourts.vaed.53…
nixpulvis
I would love to see a company compete in the ad space with the goal of making ads less intrusive. If ads didn't attack me and cause the viewport to jump and become obscured while reading, my first impression with the products would be better, and the sites the ads are on would get more viewership.
Quality ads would be at a huge premium.
alex1138
I don't know whether they are a monopoly but I would like them to fix several things
1) Fix your search engine. Stop ignoring keywords, your product as it is currently sucks
2) Stop antagonizing people with user hostile actions in Chrome
3) Enough with the ideological censorship
alganet
Advertisement seems to be a hot topic for endless discussion these days.
Throw in some "that thing sells ads" and endless tarpit discussion ensues with no clear conclusion.
We should be better than this.
adrr
Weird calling them a monopoly when they only control 26% of the market for digital marketing. For comparison when Microsoft was found guilty, they had 90% of the desktop market. Att was at 100% when they were broken up. Standard oil was at 90%.
Is this lowest percentage of market for a company being found monolopy?
franczesko
Google also destroyed journalism as we know it. Who knows how the industry would look like, if it wasn't suffocated by its monopoly