A mental model for service businesses.
A few years back, my team decided to get a custom meeting room table. In our search for something great, we were referred to a small studio that does great work: East Vancouver’s Union Wood Co.
The team there met with us, showed us various samples, and asked thoughtful questions about what we needed. When I asked if a table could be made to a custom shape – a superelliptical rectangle – they were all for it and totally pulled it off.
Afterward, sitting at this delightful table, I reflected on why it came together