
Founder isn’t a designer, but he built a $150k MRR design service anyway by freedomMonkey
- Companies
- Wizard Venture, Magier
- Founder
- Maximilian Fleitmann
- Revenue
- $150K a month
Maximilian Fleitmann is a serial entrepreneur building his holdco, Wizard Ventures. He grew the biggest business in his portfolio — a subscription design service called Magier — to $150k MRR, and he isn’t even a designer.
Here’s Max on how he did it. 👇
Holdcos and creative subscriptions
Over the last 15 years, I have started, scaled, acquired, and sold multiple projects and startups — so I guess it’s fair to consider myself a serial entrepreneur.
The overarching company I am building is Wizard Ventures — the culmination of all my experience. It is my personal venture studio and internet holding company where I incubate all of my new ventures.
The biggest and most successful one at the moment is Magier.
Magier is a creative subscription service, trusted by the world’s top brands to get exceptional design faster, more reliably, and at scale. We started the company exactly two years ago and it scaled way quicker than I ever imagined — we just crossed the $150k MRR mark with 10-20% margins. We hope to get our margins to 35-40%, but we’ve been investing heavily in non-design related overhead.
The second business we are running is MagicLibrary. MagicLibrary is one of the world’s largest collections of ads that you can download as Figma and Canva templates. It makes creating ads for your company super fast – we started it in the fall of last year and it is currently doing around $3k MRR.
Today let’s focus on Magier.
A luxurious problem to have
The story of how we built Magier could be a long one, but in the end, it comes down to three key factors.
First, at Wizard Ventures, we were looking for a business that could become our own cash cow — something close to cash, with healthy margins, and scalable by us as founders.
Second, the business model was already proven. There was clear demand and successful examples in the space — Superside, Manypixels, and Awesomic, to name a few.
And third, we had firsthand experience with the exact problem we were solving. In every company I built or invested in, there was always a lack of design capacity. Multiple teams needed high-quality designs fast, but finding great designers was time consuming. Agencies and freelancers weren’t real alternatives — they were either too expensive or only a short-term fix.
Validating the idea was simple. In one weekend, we launched a basic landing page, did some demo work ourselves, and started selling. Within a week, we had three paying clients — but no designer.
It was a stressful but luxurious problem to have. From day one, we were profitable, giving us the resources to reinvest in the team, marketing, and growth.
The easiest business no launch
A service business is pro