• Latitude AI – a Ford subsidiary – is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles
• Latitude AI’s 550-person team brings expertise in machine learning, robotics, software, sensors, systems engineering and test operations
• Ford continues to expand its portfolio of automated driving technology to transform the driving experience for millions of customers

PITTSBURGH, March 2, 2023 — Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.

With the formation of Latitude, Ford adds a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent as the automaker grows and expands its development efforts in automated driving techno