Christianity’s CMO Paul aggressively expanded into the international Gentile market immediately. The Apostles remained focused on the domestic market. Paul internationalised his product into Greek, and that’s the one that eventually dominated the global market. Market share in the original domestic market is still low today. History is his judge: he went to the opportunity.

Much of the New Testament consists of copy from Christianity’s CMO Paul’s email list. He wrote these personally, and he tailored them to specific audiences. Keep the personal touch (“do things that don’t scale”) and use hyper-targeted messaging.

The founder and CEO of Christi