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Blue check marks for people, gold for companies, and grey for governments.
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Illustration by Alex Castro / The Verge
Elon Musk says that Twitter’s check mark program could return on Friday, December 2nd, with a new procedure to verify individual identities in order to resolve impersonation issues. Musk described the new manual authentication process as “painful, but necessary.” Verified check marks will also be expanded with additional colors — gold for companies, grey for the government, and the original blue for individual accounts.
As it turns out, offering so-called verified check marks for an $8 monthly subscription without actually verifying identities wasn’t a brilliant idea. After Musk ignored warnings from Twitter’s own trust and safety staff, the platform’s paid Twitter Blue subscriptions rolled out and quickly resulted in some ‘verified’ accounts impersonating notable public figures and brands, driving away advertisers from the “high-risk” platform. Musk has since said that the company wouldn’t relaunch Twitter Blue until “we’re confident about significant impersonations not happening.”
Musk had previously sa
