Just weeks after news broke that tech site CNET was quietly using artificial intelligence to produce articles, the company is doing extensive layoffs that include several longtime employees, according to multiple people with knowledge of the situation. The layoffs total around a dozen people, a CNET staffer says, or about 10 percent of the public masthead.
The layoffs began Thursday morning and were announced internally via email by Red Ventures, the private equity-backed marketing-turned-media company that bought CNET in 2020. In the email, a Red Ventures executive suggested the cuts were made to focus CNET on areas where the site can succeed at bringing in traffic on Google search — a top priority for the company.
“To prepare ourselves for a strong future, we will need to focus on how we simplify our operations and our tech stack, and also on how we invest our time and energy,” wrote Carlos Angrisano, president of financial services at Red Ventures.
CNET will focus on “authority,” a metric Google considers in search rankings
Angrisano says implicitly what Red Venture
