March 22 (Reuters) – The integration of OpenAI’s technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth, according to data from analytics firm Similarweb.

Page visits on Bing have risen 15.8% since Microsoft Corp (MSFT.O) unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.

The figures are an early sign of the lead the Windows maker has taken in its fast-moving race with Google for generative AI dominance, thanks to the technology behind ChatGPT, the viral chatbot that many experts have called AI’s “iPhone moment”.

They also underscore a rare opportunity for Microsoft to make inroads in the over $120 billion search market, where Google has been the dominant player for decad