Workers who hope to organize a union at Apple’s Grand Central Terminal store want workers to be paid a minimum of $30 per hour, according to a website for the group, Fruit Stand Workers United, that was updated on Monday.

Employees at Apple’s high-profile store in New York City started to take steps to unionize earlier this year, posting the first public-facing website announcing their effort over the weekend.

The request for increased wages shows Apple’s wage workers believe they’re more valuable in a tight labor market.

“For pay, we seek a minimum $30 for all workers, built up on a matrix based on role, tenure, and performance,” the organizers said on their website. “For benefits, we seek more robust changes, like increased tuition reimbursement, faster accrued and more vacation time, and better retirement options, including higher match rates for 401(k) and enrollment into pension plans. For health and safety, we look to conduct research into security protocols with customer interactions, and resear