- Apple Has Resumed Advertising on X for the First Time Since Late 2023
-
Joe Rossignol, MacRumors:
Apple this month started advertising on X for the first time in
more than a year. The company had stopped advertising on
the social media platform in November 2023 following controversial
remarks made by its owner Elon Musk.For example, the @Apple account is running an ad promoting
Safari’s privacy features. The ad was spotted by MacRumors
contributor Aaron Perris. The @AppleTV account has also
been running ads for the Apple TV+ show

18 Comments
gnabgib
Discussion (72 points, 1 day ago, 36 comments) https://news.ycombinator.com/item?id=43031493
(41 points, 23 hours ago, 48 comments) https://news.ycombinator.com/item?id=43032112
swdaDWDWQ
[flagged]
swdaDWDWQ
[flagged]
juujian
Easiest way to pay off Musk and his DOGE.
pokstad
> Musk clearly learned his lesson. Since then, he’s been lying low, out of the public eye, and refraining from any sort of controversial statements or actions. He barely even tweets anymore.
Is this satire? I honestly can’t tell.
lenerdenator
I wonder if Tim likes Fanta.
inatreecrown2
It's interesting to see Gruber repeatedly mocking Apple's CEO. I also find it curious that so many in the tech blog / news sphere can't stop denouncing everything to do with the new administration. To me it seems like a sort of signaling "I will not bend, I have integrity", when in fact they are just being ignorant.
blackeyeblitzar
[flagged]
bamboozled
[flagged]
ineedaj0b
This is good.
The truly worst websites are usually only found with a .tor browser. If Apple started advertising on Stormfront I'll get concerned, but right now X has fantastic discussion for ML devs and shows me stuff like this: https://x.com/Brittymigs/status/1889708756851634439
Opponents probably aren't using the site. Or have a fervor for something else and misdirecting it towards X.
m3kw9
[flagged]
arvinsim
The fact that comments are disabled on this discussion on Macrumors, the post locked in Reddit and flagged in Hacker News…speaks a lot.
darth_avocado
Companies that have no political ideologies except to make as much money as they can, resume doing <insert whatever self serving behavior it is> the minute it’s profitable to do so.
There, I fixed the headlines for you.
quyleanh
The original comment by gnabgib was flagged after a while, so I will post it again for those who come later. I think this comment will be flagged soon. I don’t know why some people don’t want this news to spread.
Two previous discussions were flagged as well:
[1] Apple Resumes Advertising on X | 44 points by greyadept 23 hours ago | 49 comments | https://news.ycombinator.com/item?id=43032112
[2] Apple is once again advertising on X, more than a year after stopping all ads | 76 points by ksec 1 day ago | 38 comments | https://news.ycombinator.com/item?id=43031493
ks2048
It’s often cited that Twitter/X lost 80% of its value since Musk took over. Is this possible to confirm? If it’s private now, are there ways to judge its success or estimate its value?
threeseed
Not surprising.
Economic war is coming between the EU and US companies once Trump imposes tariffs.
And Apple needs Trump and Musk as allies rather than enemies.
snowwrestler
They left because of fears about reputation damage, but since no one cares about reputations right now, there’s nothing to fear anymore. Might as well pick up a few additional sales.
sinoue
Cook is a smart man. Showed up at Trump's inauguration after paying $1 million. Advertising back on X so they have some leverage to prevent damaging tariffs and sanctions that would impact Apple's manufacturing in China.