TV shows like The Lord of the Rings: Rings of Power and The Marvelous Mrs Maisel have proven huge hits for Amazon
By Lora Jones
Business reporter, BBC News
Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films.
UK Prime customers, along with those in the US, Germany and Canada, will see ads early next year unless they subscribe for an “ad-free” option at an additional cost.
In a statement, Amazon said Prime Video still offered “very compelling value”.
It follows similar moves by rivals including Disney+ and Netflix.
Amazon said that the ads would be introduced across France, Italy, Spain, Mexico and Australia later in 2024.
It will roll out the “ad-free” subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States.
Pricing for other countries will be announced at a later date, Amazon said.
At the moment, a Prime subscription, which includes free one-day delivery on goods as
