What we do
We help brands on Shopify sell subscriptions (+more in the future).
Company health
- Founded: 2021
- Funding stage: Seed ($8.4M)
- Revenue stage: Series B ($5-10M annual run rate, 97% margins)
- Team size: 38
- Net gain/loss per month: close to profitability :-)
Ways we stand out
- “Regiciding” a $2.1B incumbent with PMF (ReCharge). 90% of our customers come from ReCharge.
- Transaction fee business model (1% + 20c on every order).
- One of the best times to join in terms of risk/reward (post-PMF while still being pre-series A). Our 409A is still relatively low meaning options can be early-exercised cheaply (great for saving on taxes). QSBS still applies (also great for saving on taxes).
- Solo-founded. Generally speaking, solo-founded companies can give more equity and that’s what we do here. We believe very much in hiring 1 great fit over 3 good fits and giving the 1 great fit more equity.
- Backed by Y Combinator (if investors matter to you).
- D2C/Shopify app ecosystem is low tech. No competitors with strong engineering teams (it’s basically smurfing). Lots of low hanging fruit.
- Flat org structure (with leads/comprehension-first titles). Good read on this here.
- Minimal meeting culture. Make reversible decisions quickly. Make irreversible decisions less quickly. 15m meetings instead of 30m meetings. Good read on this here.
- Big long-term vision for building network effects.
- Inspired by Netflix culture. Think of us like a startup/high-upside version.
- Trillies, not billies. Unicorn means nothing. We aim for kermit ($1T+ valuation).
Values
- Integrity. Always act like someone’s watching.
- Agency. We look for drivers over passengers (Frank Slootman). You run through walls to get things done & question how things can be better instead of going with the flow (too many people who go with the flow and we’re going to be in a bad spot in 10 years).
- Grind. We work long hours to be the best at what we do.
- Hats. Wear many hats. No job is not your job.
- Intent. Assume good intent (esp. w/ written communication). We’re sensitive without walking on eggshells.
Great traits
- Really good at something with high skill ceiling. Poker, piano, gaming, sports, past startup/project, anything.
- High delta in circumstances & outcome. It’s a pretty strong signal when you’re able to do much better than most people in your shoes would do.
- Adventure-driven. We’re here to build a legendary company & make some fun memories (+hopefully lots of money).
- Similar sense of humor. We’re rekking a $2.1B, 9 year old incumbent and it’ll be more fun if you think it’s fun :-) It’s pretty much trolling on a business level.
- EV-based decision-making. You look at how much X will help Y, the number of Y, and estimate how long X will take when deciding what to work on.
- Autonomous. Can take vague requests and get them done without needing too much help.
- Apolitical. Culmination of many points above. If you’ve experienced a political company culture and it killed you inside, then that’s great (will do our best to make sure this never happens here).
Deck
Why bet on the founder/me (Kennan)
A big part of joining a startup is betting on the founder(s). With this in mind/to save you time, here’s some reasons to bet on me:
- Track record of grinding less-bullshittable things:
- Dropped out after 1 year to join Pinterest (pre-IPO in 2017). Leetcoded intern offers (Pinterest, Stripe).
- Top 200 in League of Legends in North America (out of 100M+ globally) in 1 year.
- Accepted to Y Combinator 1 month post-idea as a solo founder.
- Got product-market-fit + raised a seed for Skio in 4 months post-launch. Did this solo (did all eng., sales, support, & fundraising).
- High delta in circumstances & outcome. Did above with no personal safety net (started supporting myself in high school) and no rolodex (built my network from scratch with many cold emails).
- Extremely EV-based decision-making. If something is uncomfortable, I’ll run straight at it. I also spend money in any way I can to save time and get more done.
- Thick-skinned. I’m used to being flamed from my gaming days :-) This helps me stay composed in high-pressure situations.
- Won’t tap out early. Many call it a day once they secure tendies. I’ll do my best to take Skio into the trillies (kermit).
What we do
We help brands on Shopify sell subscriptions (+more in the future).
Company health
- Founded: 2021
- Funding stage: Seed ($8.4M)
- Revenue stage: Series B ($5-10M annual run rate, 97% margins)
- Team size: 38
- Net gain/loss per month: close to profitability :-)
Ways we stand out
- “Regiciding” a $2.1B incumbent with PMF (ReCharge). 90% of our customers come from ReCharge.
- Transaction fee business model (1% + 20c on every order).
- One of the best times to join in terms of risk/reward (post-PMF while still being pre-series A). Our 409A is still relatively low meaning options can be early-exercised cheaply (great for saving on taxes). QSBS still applies (also great for saving on taxes).
- Solo-founded. Generally speaking, solo-founded companies can give more equity and that’s what we do here. We believe very much in hiring 1 great fit over 3 good fits and giving the 1 great fit more equity.
- Backed by Y Combinator (if investors matter to you).
- D2C/Shopify app ecosystem is low tech. No competitors with strong engineering teams (it’s basically smurfing). Lots of low hanging fruit.
- Flat org structure (with leads/comprehension-first titles). Good read on this here.
- Minimal meeting culture. Make reversible decisions quickly. Make irreversible decisions less quickly. 15m meetings instead of 30m meetings. Good read on this here.
- Big long-term vision for building network effects.
- Inspired by Netflix culture. Think of us like a startup/high-upside version.
- Trillies, not billies. Unicorn means nothing. We aim for kermit ($1T+ valuation).
Values
- Integrity. Always act like someone’s watching.
- Agency. We look for drivers over passengers (Frank Slootman). You run through walls to get things done & question how things can be better instead of going with the flow (too many people who go with the flow and we’re going to be in a bad spot in 10 years).
- Grind. We work long hours to be the best at what we do.
- Hats. Wear many hats. No job is not your job.
- Intent. Assume good intent (esp. w/ written communication). We’re sensitive without walking on eggshells.
Great traits
- Really good at something with high skill ceiling. Poker, piano, gaming, sports, past startup/project, anything.
- High delta in circumstances & outcome. It’s a pretty strong signal when you’re able to do much better than most people in your shoes would do.
- Adventure-driven. We’re here to build a legendary company & make some fun memories (+hopefully lots of money).
- Similar sense of humor. We’re rekking a $2.1B, 9 year old incumbent and it’ll be more fun if you think it’s fun :-) It’s pretty much trolling on a business level.
- EV-based decision-making. You look at how much X will help Y, the number of Y, and estimate how long X will take when deciding what to work on.
- Autonomous. Can take vague requests and get them done without needing too much help.
- Apolitical. Culmination of many points above. If you’ve experienced a political company culture and it killed you inside, then that’s great (will do our best to make sure this never happens here).
Deck
Why bet on the founder/me (Kennan)
A big part of joining a startup is betting on the founder(s). With this in mind/to save you time, here’s some reasons to bet on me:
- Track record of grinding less-bullshittable things:
- Dropped out after 1 year to join Pinterest (pre-IPO in 2017). Leetcoded intern offers (Pinterest, Stripe).
- Top 200 in League of Legends in North America (out of 100M+ globally) in 1 year.
- Accepted to Y Combinator 1 month post-idea as a solo founder.
- Got product-market-fit + raised a seed for Skio in 4 months post-launch. Did this solo (did all eng., sales, support, & fundraising).
- High delta in circumstances & outcome. Did above with no personal safety net (started supporting myself in high school) and no rolodex (built my network from scratch with many cold emails).
- Extremely EV-based decision-making. If something is uncomfortable, I’ll run straight at it. I also spend money in any way I can to save time and get more done.
- Thick-skinned. I’m used to being flamed from my gaming days :-) This helps me stay composed in high-pressure situations.
- Won’t tap out early. Many call it a day once they secure tendies. I’ll do my best to take Skio into the trillies (kermit).