NME has returned as a premium product with scarcity as a selling point
By Peter Hoskins
Business reporter
Throughout the second half of the 20th Century, the weekly trip to a local newsagent to pick up your favourite music magazine was a rite of passage for millions of British teenagers.
The iconic covers of titles like NME, Melody Maker and Sounds were graced by everyone from the The Beatles to The Clash, Nirvana and Oasis.
Then came the internet and, like the music industry, the magazine business would never be the same again.
But fast forward to this century and vinyl has done something that very few expected – like an ageing, once-huge rock star it made a comeback.
As records have returned, albeit in a different form, now British music bible NME is back with a similar twist.
The new NME magazine has a £10 cover price, will be published every two months, with a small print-run – in the hundreds rather than the hundreds of thousands.
Its owner – Singapore-based Caldecott Music Group – says the new print version is aimed at “super-serving our super fans”.
“The NME as a whole is something where we believe it is much more than just a product, it’s more than a service, it’s more than the audience,” Caldecott’s chief executive and founder Meng Ru Kuok told the BBC.
“In fact, it’s the eternal teenager, that should always be young.”
All the Young Dudes
NME has documented everything from Elvis to EDM in the 71 years since it was established as a weekly newspaper.
Just over a decade after its launch, circulation had hit more than 300,000 as Beatlemania swept the world. Young music fans would pore over every page, crammed with the latest music news, interviews with the world’s top bands and introductions to artists that may just be the next big thing.
There were record reviews, gig listings and classified adverts enticing readers to buy that elusive piece of must-have clothing or even form a band of your own.
Image source, PA Media
Jimmy Page, Robert Plant and John Bonham of rock band Led Zeppelin at a Melody Maker awards event in 1970
Magazines like NME were not just ink-covered pieces of paper, they were magical windows to a w