I think this proposal would hurt the Zig ecosystem more than it would help it, due to several reasons:

• Adoption of compilers and languages in the embedded is basically driven by the code generation quality in terms of size. We have to be on-par or better than GCC and LLVM to be even considered tmto be adopted. 2%-5% bigger code is often not an annoyance, but a technical problem.
• A lot of projects use C++ code and might benefit from build.zig “as is”. This could lead to adoption of Zig, with the build system as a kick-start. Removing support for C++ will hurt adoption a lot, because now the build of C++ projects with some additional Zig code will be even worse than just adding more cmake. Thus, a lot of projects wouldnt benefit from Zig in terms of quality of life, as it is yet another build tool.
• Zig is with its “batteries included” cross-compilation the best toolchain for doing native development.