“Digital transformation” and AI remain very buzzy terms in the world of enterprise software, and today a startup operating in Romania that’s built a platform that taps into both concepts, and is seeing user traction in the financial sector, has raised a decent round of funding.

FlowX.ai — which lets enterprises port legacy and newer software into a single place to build and run applications and services based around them — has raised $35 million, a Series A that it will be using to continue developing its product and growing its business internationally.

The company’s HQ is in New York, the engineering team is in Romania and all current investors are also European. Dawn Capital led the round with PortfoLion, SeedBlink and DayOne Capital — which previously backed the company in a $9 million seed round — also participating.

FlowX.ai today primarily works with enterprises in the financial sector — customers include BNP Paribas, OTP, Banca Transilvania and Alpha Bank — and leans heavily on third parties like systems integrators (IBM, KPMG, etc.) to connect with would-be users. The plan is to keep focusing on financial customers for now but to widen the funnel over time.

Its sweet spot is helping these big legacy players launch new services faster that can be used internally, or alternatively externally to compete with the new products that so-called neobanks and other new players are putting out into the market. FlowX.ai claims that since launching its product in 2021, some 30 million users have interacted with products and services built using its platform.

FlowX.ai isn’t disclosing its valuation but PitchBook lists some of the startup’s recent financials. According to those, its revenues for the year that ended December 2022 were a mere $1.55 million but grew by over 735% compared to the year before. Ioan Iacob — the CEO who co-founded the company with Radu Cautis and Serban Chiricescu — decli