A photographer has stirred up fresh controversy and debate after his AI image won first prize at one of the world’s most prestigious photography competitions. He has since declined to accept the prize while the contest has remained silent on the matter.
Berlin-based “photomedia artist” Boris Eldagsen participated this year in the World Photography Organization’s Sony World Photography Awards, a leading photo contest that offers prizes that include $5,000 cash, Sony camera equipment, a trip to London for the awards ceremony, and/or worldwide publicity through a book and exhibition.
Eldagsen submitted an image titled THE ELECTRICIAN to the Creative category of the 2023 Open competition. It picture appears to be a portrait of two women captured with a photographic process from the early days of photography.

The photo is part of a series titled PSEUDOMNESIA: Fake Memories that Eldagsen has been working on since 2022.
“PSEUDOMNESIA is the Latin term for pseudo memory, a fake memory, such as a spurious recollection of events that never took place, as opposed to a memory that is merely inaccurate,” the artist writes on the project page. “The following images have been co-produced by the means of AI (artificial intelligence) image generators.
“Using the visual language of the 1940s, Boris Eldagsen produces his images as fake memories of a past, that never existed, that no one photographed. These images were imagined by language and re-edited more between 20 to 40 times through AI image generators, combining ‘inpainting’, ‘outpainting’, and ‘prompt whispering’ techniques.
“Just as photography replaced painting in the reproduction of reality, AI will replace photography. Don’t be afraid of the future. It will just be more obvious that our mind always created the world that makes it suffer.”
1st Prize in the Creative Category
The photo went on to not only be shortlisted in the Creative category, but judges selected it as the overall winner of that category.
When the winners in the Open Competition were announced on March 14th, Eldagsen took to his blog to share his views of the win and of AI.
“I am very happy that I won the creative category of Sony World Photography Awards 2023 / Open Competition / Single Image,” he wrote last month. “I have been photographing since 1989, been a photomedia artist since 2000. After two decades of photography, my artistic focus has shifted to exploring the creative possibilities of AI generators.”
“The work SWPA [Sony World Photography Awards] has chosen is the result of a complex interplay of prompt engineering, inpainting, and outpainting that draws on my wealth of photographic knowledge. For me, working with AI image generators is a co-creation, in which I am the director. It is not about pressing a button – and done it is. It is about exploring the complexity of this process, starting with refining text prompts, then developing a complex workflow, and mixing various platforms and techniques. The more you create such a workflow and define parameters, t