I wanted to talk about customer relations and how to have a successful startup. And what not to do.

Let’s start with a story. I’ve bought a Premium Lifetime license from ManyCam. ManyCam is a software that does several things, I needed it to be able to use a webcam in two applications at the same time. One year after I’ve bought the Lifetime license, they released a new version and my Lifetime license effectively stopped working.

“ManyCam is now under new ownership. […] Visicom Media stands by the Lifetime customers and will continue to support them by arranging with the new owner for a total of two years of free subscription.” Standing by the lifetime customer by offering two years and dishonoring the lifetime license? I call that a “Weasel License” not a “Lifetime Premium License” as the lifetime of a weasel is two years (Can you believe that? I didn’t know either).

There is the saying that a happy customer doesn’t talk, but an unhappy customer spreads their bad experience to ten people. The person you’ve sold the lifetime license to will probably never update, because they hate you, there is no money in it for you anymore from that customer except you can hold them hostage. In this case even more sinister, offering a free subscription to get you on the subscription bandwagon