When you’re the person (at least partially) responsible for Left Shark, you have to think about every possible way Super Bowl audiences watch halftime shows. That’s one of the many things Bruce Rodgers has learned over the 16 years he’s spent as production designer for the mid-game performance during American football’s biggest night. “Never again,” Rodgers laughs when asked if he considered including blue fish dancers for Rihanna’s Super Bowl LVII performance.
Instead, the superstar made her comeback performance (it’s Rihanna’s first since the 2018 Grammys) atop seven platforms suspended anywhere from 15 to 60 feet above the field. And while the LED-lit platforms, which were arranged in different positions as the singer moved through hits ranging from “Bitch Better Have My Money” to “Rude Boy,” looked cool as hell, they also served a very practical purpose: They kept her off the grass.
Bruce Rodgers, the creative director and production designer for Super Bowl LVII.
Photograph: Ryan Young
Grass is a hot topic in the NFL. This season, many players called upon the league to switch every field to grass, claiming it’s easier